Time to focus on reducing beef consumption as US faces meat shortage

The US may soon start experiencing meat shortages as a result of the ongoing COVID-19 virus crisis impacting slaughterhouses, increasing the cost of meat and the likelihood of beef imports from Brazil. In Brazil beef production contributes to deforestation resulting in biodiversity loss and global greenhouse emissions. Now is an important time to reassess our relationship with beef and reduce overall consumption. But how do we do it?

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Researchers at ICON explored the most feasible and effective ways for individuals in the US to reduce their beef consumption. Using a novel expert elicitation method, we asked experts to identify leverage points in the beef supply chain and consumption environment (e.g. restaurants, supermarkets, homes) that could potentially have the greatest impact. Our experts selected a number of different interventions they felt will be effective. These included continuing to develop ‘fake meat’ alternatives to beef, and engaging food distribution companies, such as Tyson Foods, to offer more vegetarian and non-beef options. Now is not the time to import beef from Brazil where it is a major driver of environmental change but instead reduce overall beef consumption in the US, benefiting biodiversity and climate change mitigation efforts globally.

Read more about our findings and the selected interventions in the article We have a steak in it: Eliciting interventions to reduce beef consumption and its impact on biodiversity published in the journal Conservation Letters.

Reference:

Selinske, MJFidler, FGordon, AGarrard, GEKusmanoff, AMBekessy, SAWe have a steak in it: Eliciting interventions to reduce beef consumption and its impact on biodiversityConservation Letters2020;e12721. https://doi.org/10.1111/conl.12721

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